Freshpaint

Freshpaint is a healthcare privacy platform designed to help organizations manage their data while ensuring compliance with HIPAA regulations. It provides a suite of tools that prevent the sharing of protected health information (PHI) with non-compliant marketing and analytics tools, allowing healthcare marketers to optimize their campaigns without violating privacy laws. By centralizing data collection in a Business Associate Agreement (BAA)-supported platform, Freshpaint offers solutions like safe data sharing, complete visitor journey tracking, and monitoring of web trackers to reduce compliance risks.