2nd hire: 🚀 Performance Marketing

As the Performance Marketing Lead at Kovo, the second hire in a two-person marketing team, you'll drive customer acquisition efforts to enhance financial access for underserved Americans. With 4-10 years of experience in performance marketing, particularly in consumer fintech, you'll manage multi-channel paid advertising, source and create compelling content, and establish foundational marketing processes. Your responsibilities include monitoring KPIs, running experiments, and collaborating with cross-functional teams to optimize user activation and customer lifetime value. The role requires agility in a fast-paced environment, leveraging data and AI to maximize marketing effectiveness.