ABM Marketing Manager
Scribe(3 months ago)
About this role
The Senior ABM Marketing Manager at Scribe is responsible for designing and executing strategic account-based marketing campaigns aimed at unlocking pipeline opportunities within key enterprise accounts. This role involves close collaboration with Sales and RevOps to create tailored multi-channel campaigns, including field events and executive experiences, that enhance engagement with executive buyers. The manager will analyze campaign effectiveness and account engagement metrics to inform strategy and drive revenue outcomes, all while fostering a high level of creativity and collaboration in a fast-paced environment.
Required Skills
- ABM Strategy
- Campaign Execution
- Multi-Channel Campaigns
- Relationship Building
- Event Planning
- Personalized Content
- Data Analysis
- Salesforce
- Collaboration
- Communication Skills
+4 more
About Scribe
scribehow.comScribe is an innovative documentation platform that simplifies the process of creating step-by-step guides for teams. With Scribe, users can automatically capture workflows, generate visuals with text and links, and easily share comprehensive guides to enhance collaboration and knowledge sharing. Trusted by over five million users across 600,000 organizations, Scribe is ideal for training, onboarding, and documenting processes efficiently. Its user-friendly interface and AI-powered features make it a valuable tool for businesses looking to streamline operational instructions and best practices.