Senior ABM Marketing Specialist
Cyberhaven(1 month ago)
About this role
The Senior ABM Marketing Specialist at Cyberhaven will execute account-based marketing programs targeting high-value accounts, collaborating closely with the ABM Program Manager, SDRs, sales, and content teams. Key responsibilities include creating personalized marketing assets, coordinating multi-channel outreach, managing engagement metrics with tools like HubSpot and Demandbase, and providing insights to optimize ABM efforts. The role demands strong organizational skills and experience in B2B marketing, with a focus on enhancing customer engagement and pipeline growth through tailored marketing initiatives.
Required Skills
- ABM Campaign Execution
- Marketing Asset Creation
- Direct Mail Coordination
- Sales Support
- Engagement Summaries
- Content Kit Preparation
- Email Sequences
- Nurture Tracks
- Account Engagement Tracking
- List Coordination
+15 more
About Cyberhaven
www.cyberhaven.comCyberhaven is a leading provider of modern data security solutions, focused on redefining how organizations protect their sensitive information in today's dynamic environments. Their innovative platform combines data lineage tracking with advanced content inspection to enhance data loss prevention (DLP) and insider risk management. By leveraging AI-driven technology, Cyberhaven not only streamlines data security but also ensures compliance without disrupting business operations. The company empowers organizations to gain deep visibility into data movements and effectively respond to emerging threats.