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Account Executive, Lifecycle Marketing at NASCAR - ApplyBlast

Account Executive, Lifecycle Marketing

NASCAR

15 days ago

Charlotte, North Carolina, United States

Onsite

Full Time

Junior

0 applicants

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About this role

NASCAR is seeking an Account Executive, Lifecycle Marketing to shape personalized marketing experiences that deepen fan engagement and loyalty. The role involves driving omni-channel campaigns across email, SMS, app notifications, and direct mail to connect fans with NASCAR events and content. This position focuses on advancing data-driven marketing strategies to increase customer lifetime value and support business growth.

Responsibilities

Build and optimize lifecycle marketing campaigns across email, SMS, and app notifications
Analyze campaign performance to identify optimization opportunities and improve engagement
Collaborate with internal teams to develop creative briefs and execute integrated marketing initiatives

Skills

Qualifications

Bachelor's degree from an accredited four-year college or university

About NASCAR

nascar.com

Headquarters

Daytona Beach, Florida, United States

Company Size

5001-10000 employees

Founded

1948

View Profile

NASCAR is a motorsports organization that sanctions and operates stock car racing events and related racing properties, with operations spanning competition, media, digital products, and event management.