Senior Manager, Global Fan Engagement Marketing – Brand Initiatives

The National Football League(4 days ago)

New York, NY, United StatesOnsiteFull TimeManager$120,000 - $145,000Marketing

About this role

The Senior Manager, Global Fan Engagement Marketing – Brand Initiatives at the NFL leads personalized, signal-based brand marketing to deepen fan connection and drive sustained engagement across global markets. The role focuses on designing and delivering omni-channel 1:1 programs across email, SMS, push, in‑app, and web while ensuring brand consistency and fan trust. This position partners across Brand, Data, MarTech, Clubs, and external agencies to operationalize personalization at scale for tentpole moments and always‑on initiatives.

View Original Listing

Required Skills

CRM
Lifecycle Marketing
Email
SMS
Push Notifications
In-App
CDP
MarTech
Campaign Execution
A/B Testing

+4 more

Qualifications

Bachelor's Degree

About The National Football League

nfl.com

The National Football League (NFL) is the premier professional American football league in the United States, featuring 32 teams and flagship events like the Super Bowl. NFL.com is the league’s official digital platform, providing authoritative news, video highlights, game-day coverage, live scores, schedules, and comprehensive statistics. The site also supports fantasy football, multimedia storytelling and subscription streaming (NFL+), plus tools and data for fans, media partners and commercial integrations. As the league’s primary online presence, it delivers real-time coverage and branded content to a global audience.