Amazon Marketing Lead

This role provides strategic direction and leadership for Amazon marketing strategies to drive growth, incrementality, and profitability across the channel. The incumbent leads digital discoverability and search optimization across SEO, AEO, and GEO while acting as a thought leader in digital and retail media innovation. The position involves partnering with analytics to define measurement strategies and translating customer insights into optimized product content and keyword strategies. Key responsibilities include establishing marketing KPIs, leveraging data-driven insights to inform strategy, and building collaborative relationships across internal functions to support sell-in and sell-through objectives.