Analytics Measurement Lead
Roku(27 days ago)
About this role
This role at Roku helps build and execute the company’s ad measurement strategy using first-party behavior data to support advertiser campaign measurement and generate actionable insights. The position focuses on developing and enhancing measurement solutions, performing end-to-end quantitative analyses, and creating narratives and recommendations for clients and internal stakeholders. The role requires working cross-functionally and operating autonomously in a fast-paced environment.
Required Skills
- Campaign Analytics
- Attribution
- Measurement
- SQL
- Excel
- PowerPoint
- Statistics
- Data Analysis
- Insight Synthesis
- Visualization
+7 more
About Roku
weareroku.comRoku is a TV streaming platform company that builds Roku OS and a family of streaming players and Roku TV software used by millions of smart TVs and connected devices worldwide. It operates the Roku Channel, an ad-supported streaming destination, and provides a platform for publishers and developers to distribute channels and content. Roku also offers advertising, measurement, and monetization tools that let brands and publishers reach and analyze TV viewers across the platform. Manufacturers and developers choose Roku for its large user base, integrated distribution, and simple tools for building and monetizing streaming experiences.
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