B2B Email and Digital Marketing Manager

Virta Health(1 month ago)

RemoteFull TimeManager$122,000 - $145,000Commercial

About this role

The B2B Email and Digital Marketing Manager at Virta Health is responsible for executing and optimizing digital, email, and account-based marketing (ABM) strategies to enhance lead generation, engagement, and overall campaign performance. This role involves managing email workflows, audience segmentation, and nurture journeys while utilizing major marketing technology platforms for data analysis and insights. The ideal candidate will have 4-7 years of experience in demand generation, a strong analytical background, and the ability to quickly iterate campaigns based on performance data. Key tasks also include collaboration with sales teams and maintaining accurate lead tracking and attribution.

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Required Skills

Demand Generation
Performance Marketing
B2B Marketing
B2C Marketing
ABM Strategies
Digital Campaigns
Email Workflows
Data Analysis
Audience Segmentation
A/B Testing

+10 more

Qualifications

Bachelor of Science/Bachelor of Arts preferred

About Virta Health

virtahealth.com

Virta Health is a digital health company focused on reversing type 2 diabetes and providing sustainable weight loss solutions through a nutrition-first approach. By combining personalized nutrition plans with continuous support from health coaches, Virta empowers individuals to achieve significant health improvements while reducing or eliminating the need for diabetes medications. The company partners with organizations to transform metabolic care, demonstrating a proven track record in helping members lose weight and improve their overall health.