Brand Manager, HKTW
LEGO®(1 month ago)
About this role
The Brand Manager for LEGO Taiwan & Hong Kong will lead local brand and portfolio strategy to grow the toy business and build long-term brand equity. This role represents the business unit in the global brand network and drives market-relevant activations to optimize sales opportunities. The position supports cross-functional collaboration across marketing, trade, and digital teams while working closely with regional/global stakeholders.
Required Skills
- Brand Management
- Campaign Planning
- Marketing Strategy
- Digital Marketing
- Content Marketing
- Trade Marketing
- Media Strategy
- Budget Management
- Demand Forecasting
- Data Analysis
+6 more
About LEGO®
lego.comExplore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid
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