Consumer Lifecycle Marketing Associate Principal
Via(24 days ago)
About this role
A Consumer Lifecycle Marketing Associate Principal at Via defines the rider-facing communication strategy and oversees the marketing messaging platform across multiple cities. The role focuses on shaping the rider experience and scaling communications that align with Via’s mission to modernize transportation.
Required Skills
- Marketing Automation
- Campaign Management
- A/B Testing
- Analytics
- Copywriting
- CRM
- Communication Strategy
- Stakeholder Collaboration
- Process Design
About Via
ridewithvia.comVia builds an end-to-end mobility platform that transforms public transportation into efficient digital networks, powering on‑demand shared transit, microtransit, paratransit, first/last‑mile connections and route optimization. Its offering includes real‑time routing and matching algorithms, operations and fleet management, rider and driver apps, payments, and analytics for cities, transit agencies, and private operators. Via’s technology helps partners lower costs, expand coverage and equity, reduce emissions, and integrate flexible services with existing transit systems across global deployments.
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