CRM and Retentions Manager
BJAK(28 days ago)
About this role
The CRM and Retention Manager at BJAK is responsible for defining and executing the customer lifecycle strategy to enhance retention, engagement, and Customer Lifetime Value (CLV) through data-driven CRM initiatives. This role involves designing targeted campaigns across various channels, analyzing customer behavior to identify growth opportunities, and collaborating with cross-functional teams to optimize the customer journey. Additionally, the manager will track performance metrics and lead efforts to reduce churn and increase overall customer satisfaction.
Required Skills
- CRM Strategy
- Customer Lifecycle
- Retention Strategies
- Engagement Campaigns
- Campaign Optimization
- Data Analysis
- Performance Metrics
- A/B Testing
- Cross-Functional Collaboration
- Customer Insights
+7 more
About BJAK
bjak.myBJAK is the leading insurance platform in Malaysia, specializing in auto insurance and a wide variety of insurance products. The platform enables users to easily compare multiple insurance providers, secure instant coverage, and fulfill road tax requirements online. Known for delivering an efficient and user-friendly insurance experience, BJAK partners with top insurers such as Etiqa and Takaful to offer comprehensive coverage options for its customers.