CRM & Consumer Retention Manager RRP

The CRM & Consumer Retention Manager, RRP maximizes the value of JTI’s age-verified consumer base by developing and executing CRM, loyalty, personalization, and retention strategies. This role manages the end-to-end consumer lifecycle, from onboarding to reactivation, ensuring relevant and consistent interactions aligned with business objectives. The position involves collaborating with internal teams and external partners to deliver scalable programs that enhance loyalty and drive sustainable growth.