CRM Marketing Specialist II
iHerb
About this role
The CRM Operations Specialist is responsible for executing and optimizing iHerb’s global marketing campaigns with a primary focus on in-house email template development and coding. The role ensures timely, accurate, and high-quality delivery of marketing communications across channels (email, push, SMS, in-app, WhatsApp) and supports campaign performance through reporting and operational improvements. The specialist collaborates with regional marketing, design, data, and technology teams to align assets and requirements while maintaining process adherence.
Skills
Qualifications
About iHerb
iherb.comiHerb is an online retailer specializing in health and wellness products, offering a wide selection of vitamins, nutritional supplements, herbal remedies, natural personal-care and beauty items, and specialty groceries. The site sells products from many national and international brands, with customer reviews, competitive pricing, promotions, and a loyalty/rewards program. iHerb operates global shipping from regional warehouses and emphasizes convenience through subscription/auto-replenishment and frequent discounts. Customers choose it for its broad catalog of natural-health products and international reach.
Recent company news
iHerb Achieves Record $2.9 Billion Net Sales in Fiscal 2025
1 day ago
iHerb acquires Vitacost to accelerate U.S. market presence
Jan 9, 2026
iHerb acquires Vitacost from Kroger
Jan 9, 2026
NRF | How iHerb is leading the trillion-dollar wellness market
Nov 12, 2025
Kroger sells Vitacost to iHerb
Jan 9, 2026
About iHerb
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for iHerb.
Salary
$51k – $100k
per year