Customer Loyalty & CRM Manager

As the Customer Loyalty & CRM Marketing Manager at Sporting Life, you will drive customer retention, lifetime value, and long-term engagement through best-in-class loyalty and CRM initiatives. You will support the transformation of the company's loyalty program and ecosystem, collaborating with cross-functional teams to align marketing efforts with business objectives. This role involves leading strategy execution, personalization, and performance optimization across email, SMS, app, and direct communication channels.