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Demand Generation Lead at Chamberlain Group - ApplyBlast

Demand Generation Lead

Chamberlain Group

4 months ago

3.1 on Glassdoor

Oak Brook, IL

Onsite

Full Time

Senior

2 applicants

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About this role

A Senior Demand Generation Manager at Chamberlain Group designs and executes integrated B2B campaigns to drive qualified pipeline for myQ Enterprise. The role involves managing complex ABM programs, optimizing marketing technology stacks in HubSpot and Salesforce, and translating technical operations concepts into compelling business value for logistics and industrial buyers. Key focus areas include lead scoring, funnel conversion reporting, and partnering with sales to achieve MQL-to-pipeline success.

Responsibilities

Design and execute integrated demand generation campaigns across multiple channels
Manage end-to-end ABM programs including target account selection and engagement
Optimize marketing technology stack hygiene and data integrity in HubSpot and Salesforce
Build and maintain campaign performance dashboards for real-time pipeline visibility
Translate technical operational concepts into compelling business value for enterprise buyers