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Demand Generation Manager at Manhattan Associates - ApplyBlast

Demand Generation Manager

Manhattan Associates

3 months ago

3.8 on Glassdoor

Atlanta, GA

Hybrid

Full Time

Senior

4 applicants

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About this role

A Demand Generation Manager at Manhattan owns the strategy and operating model for a focused market segment, building integrated full-funnel programs to drive engagement and pipeline. The role involves shaping priorities, developing campaign briefs, and orchestrating efforts across paid, owned, earned, and partner channels while ensuring alignment with BDR activation. This position requires connecting segment strategy to execution through data-driven insights and cross-functional collaboration.

Responsibilities

Own demand generation strategy and operating model for a focused market segment
Build and manage full-funnel, multi-channel programs across awareness and conversion
Create campaign briefs and planning inputs to align cross-functional teams
Partner with BDR leadership to align outbound activation with campaign strategy
Monitor campaign performance and translate data into actionable recommendations

Skills

About Manhattan Associates

manh.com

Headquarters

Atlanta, Georgia, United States

Company Size

1001-5000 employees

Founded

1990

View Profile

Transform your business with Manhattan's innovative retail and supply chain software solutions. Streamline operations, increase efficiency, and boost revenue.