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Demand Generation Manager at Resonate - ApplyBlast

Demand Generation Manager

Resonate

1 month ago

3.8 on Glassdoor

Remote

Full Time

Senior

31 applicants

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About this role

This role owns the end-to-end growth engine for a specific market, including strategy, narrative, program budget, and quarterly pipeline targets measured in ACV. The position involves translating company-wide priorities into market-specific demand strategies, running integrated multi-channel campaigns, and managing account-based marketing efforts. It requires partnering with Product Marketing, Content, BDR, and Sales to drive business impact and revenue growth.

Responsibilities

Own demand generation strategy and pipeline targets for assigned market
Run integrated multi-channel campaigns and account-based marketing programs
Analyze funnel performance and deliver channel ROI recommendations

Skills

About Resonate

resonate.com

Headquarters

Reston, Virginia, United States

Company Size

51-200 employees

Founded

2008

View Profile

Resonate is an AI-powered consumer data and intelligence platform that helps marketers understand and reach high-value audiences. It delivers rich, privacy-conscious consumer profiles, predictive intent signals, and ready-to-activate audience segments to improve acquisition, upsell, retention, and customer lifetime value. The platform supports real-time insights, campaign activation across channels, and measurement to optimize marketing performance and revenue. Resonate positions itself as a privacy-first partner that integrates with ad platforms, CDPs, and analytics stacks for enterprise marketers.