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Demand Generation Manager at Klaviyo - ApplyBlast

Demand Generation Manager

Klaviyo

1 month ago

3.3 on Glassdoor

Sydney, New South Wales, Australia

Onsite

Full Time

Senior

0 applicants

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About this role

This role owns ANZ's demand generation mix, managing integrated campaigns, account-based marketing, and experiential events to drive pipeline growth. The individual will adapt global strategies for local relevance, partner with sales and marketing teams, and report on campaign performance to ensure alignment with regional business goals. Success is measured by the ability to tie all activities back to pipeline movement and ROI.

Responsibilities

Plan and execute integrated demand generation campaigns across ANZ
Own field marketing programme and account-based plays for target accounts
Manage experiential and events programme end-to-end across ANZ

Skills

About Klaviyo

klaviyo.com

Headquarters

Boston, Massachusetts, United States

Company Size

1001-5000 employees

Founded

2012

View Profile

Klaviyo is a B2C CRM and marketing automation platform that unifies AI-powered email and SMS to help ecommerce brands drive growth and retention. It uses customer data, advanced segmentation, and automation flows to deliver personalized, omnichannel experiences across email, SMS, WhatsApp, and more — including AI-driven capabilities via K:AI Agents. Klaviyo emphasizes measurable results with analytics, testing, and integrations with major ecommerce platforms to boost revenue and lifetime value. Companies use it to build targeted lifecycle campaigns, personalized messaging, and data-driven retention strategies at scale.