Demand Generation Manager

This role is responsible for building and owning the demand generation programs from the first campaign, focusing on paid acquisition, search, SEO, AEO, and lifecycle email to drive pipeline growth. The position requires closing the gap between brand investment and measurable pipeline by implementing attribution frameworks and optimizing the conversion funnel. The ideal candidate will leverage AI tools to automate repetitive tasks and manage a sophisticated B2B audience in the fintech and compliance space.