Demand Generation Strategist
Goodway Group
About this role
A Demand Generation Manager is responsible for translating ideas into actionable marketing strategies to generate demand and optimize conversion rates. The role involves managing analytics and testing tools, creating diverse content, analyzing data and user feedback, and proposing innovative projects to support business growth. They stay updated on industry trends and collaborate across departments to drive results.
Skills
About Goodway Group
goodwaygroup.comGoodway Group is a digital marketing agency built for the modern marketer that helps brands connect growth to customer experience by integrating data, technology, and creative. They design and execute omnichannel media strategies—programmatic, video/CTV, mobile and performance marketing—paired with creative production and analytics. The agency emphasizes measurement, attribution and technology-driven optimization to improve ROI and scale campaigns. Goodway partners with brands to turn audience insights into coordinated media and creative that perform across channels.
Recent company news
Ad AgePaul Frampton-Calero is shaping the media agency model of the future
Oct 16, 2025
GlobeNewswireGoodway Group Named a 2026 Ad Age Best Places to Work for Sixth Consecutive Year
1 month ago
ADWEEKGoodway Group Taps Paul Frampton-Calero as CEO
May 7, 2025
Ad AgeGoodway Group prioritizes workplace practices that scale with change
1 month ago
DigidayGoodway Group quietly laid off employees in 2 ‘rounds’ as it restructures to find future growth
Jun 14, 2024
About Goodway Group
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
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View leadership team, funding history,
and employee contacts for Goodway Group.
Salary
$109k – $148k
per year