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Director, CRM Loyalty at Samsung US - ApplyBlast

Director, CRM Loyalty

Samsung US

1 day ago

3.5 on Glassdoor

Plano, Texas, United States

Onsite

Full Time

Director

0 applicants

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About this role

The Director, CRM Loyalty role at Samsung Electronics America owns the strategy, governance, and measurement of CRM-driven customer retention and loyalty programs across Samsung.com. This position leverages the Post-Purchase Experience (PPX) CRM program to grow ecommerce revenue, deepen customer lifetime value, and build loyalty across all product categories. The role involves partnering with cross-functional teams to implement AI-driven personalization, manage vendor partnerships, and oversee campaign production for loyalty initiatives.

Responsibilities

Own CRM Loyalty strategy to drive ecommerce revenue through second and ongoing purchases
Direct Post-Purchase Experience CRM program to grow customer lifetime value and retention
Develop CLV-based measurement framework and benchmark retention KPIs against targets

Skills

About Samsung US

samsung.com

Headquarters

Suwon, Gyeonggi-Do, South Korea

Company Size

10001+ employees

Founded

1969

View Profile

Samsung Research America is Samsung’s U.S.-based research and development organization, focused on advancing technologies in areas such as AI, digital health, mobile systems, communications, semiconductors, and consumer experiences. It develops new products, platforms, and innovations in collaboration with Samsung’s global business units and research teams.