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Director, Demand Gen at Klue - ApplyBlast

Director, Demand Gen

Klue

1 month ago

3.9 on Glassdoor

Toronto, Ontario, Canada

Hybrid

Full Time

Director

0 applicants

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About this role

The Director, Demand Gen plays a critical role in driving Klue's go-to-market engine by bridging the gap between marketing output and sales needs to reliably generate qualified pipeline. This hands-on role involves owning multi-channel B2B SaaS demand gen campaigns, planning and executing events, and directing the SDR function to maximize marketing ROI and sales impact. The position requires a strategic operator who can manage end-to-end campaign execution, optimize SDR workflows, and leverage AI to enhance daily operations.

Responsibilities

Own demand gen campaigns from concept to launch across email, paid, and webinars
Plan and execute in-person and virtual events including keynotes, sponsorships, and follow-up campaigns
Direct SDR function by setting strategy, managing manager relationship, and optimizing targeting and talk tracks

Skills

About Klue

klue.com

Headquarters

Vancouver, British Columbia, Canada

Company Size

201-500 employees

Founded

2015

View Profile

Klue is an AI-powered platform that combines competitive intelligence and win-loss analysis in one place. It helps organizations automatically collect, curate, and share competitive intel, build battlecards, and deliver deal-specific insights to sellers, while also capturing objective buyer feedback through its Win-Loss suite. Klue's tools empower go-to-market teams to understand why they win and lose deals, enabling them to take targeted action and improve win rates.