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Director, Digital Experience at Aspen Technology - ApplyBlast

Director, Digital Experience

Aspen Technology

27 days ago

3.8 on Glassdoor

Bedford, Massachusetts, United States

Onsite

Full Time

Director

1 applicant

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About this role

The Director, Digital Experience is a pivotal leadership role within Marketing Operations responsible for defining and executing the strategy to maximize the impact of AspenTech's digital channels. This individual will own the end-to-end website experience for both customers and prospective customers, driving significant enhancements in brand awareness, conversions, and lead generation. The role requires a strategic thinker who can translate business objectives into compelling digital experiences and measurable outcomes.

Responsibilities

Define and execute digital experience strategy across corporate websites and portals
Lead and mentor a dedicated web team focused on digital experience and excellence
Optimize digital touchpoints and conversion engines to drive brand awareness and lead generation

Skills

About Aspen Technology

aspentech.com

Headquarters

Bedford, Massachusetts, United States

Company Size

1001-5000 employees

Founded

1981

View Profile

Our software tackles the most complex process manufacturing challenges, creating value and improving profitability for our customers. The industries that drive our economies and touch our lives are optimized by aspenONE software every day. The world’s leading oil & gas, chemical, engineering & construction, pharmaceutical, food, beverage, and consumer packaged goods companies all rely on AspenTech to run their business.