Director, Global Digital Marketing
2K(1 month ago)
About this role
The Director of Digital Marketing Strategy at 2K defines and operationalizes the company’s long-term live-service digital ecosystem to strengthen brand and player relationships across platforms. This senior leadership role works with cross-functional teams to align digital experiences with product and business objectives from pre-launch through live service. The position focuses on strategic architecture, systems thinking, and scaling player engagement and retention.
Required Skills
- Digital Strategy
- Ecosystem Strategy
- Experience Design
- Channel Planning
- Live Service
- GTM Alignment
- Roadmap Ownership
- Product Strategy
- Player Retention
- Player Engagement
+11 more
About 2K
2k.com2K is a global video game publisher that produces and markets interactive entertainment across consoles, PC, and mobile. It publishes titles in today’s most popular genres — shooters, action, role‑playing, strategy, sports, casual, and family entertainment — and is known for major franchises such as NBA 2K, WWE 2K, Borderlands, BioShock, and XCOM. Working with internal and external development studios, 2K supports live services, DLC, and post‑launch content with a focus on high production values and community engagement.
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