Director, Global Fan Engagement Marketing – Revenue Generation

The National Football League(4 days ago)

New York, NY, United StatesOnsiteFull TimeDirector$140,000 - $185,000Marketing

About this role

The Director, Global Fan Engagement Marketing – Revenue Generation at the NFL leads strategy to convert enterprise fan data into personalized, signal-based 1:1 marketing experiences that drive measurable global revenue growth. The role oversees omni-channel programs across email, SMS, push, in-app, and web to monetize subscriptions, merchandise, fantasy, and partner initiatives. This senior leader partners across Data & Analytics, MarTech, Product Marketing, and Media to scale compliant, AI-driven personalization and build dynamic fan journeys.

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Required Skills

Lifecycle Marketing
CRM
Performance Marketing
Data Analysis
CDP
Journey Orchestration
Personalization
Team Leadership
A/B Testing
MarTech

About The National Football League

nfl.com

The National Football League (NFL) is the premier professional American football league in the United States, featuring 32 teams and flagship events like the Super Bowl. NFL.com is the league’s official digital platform, providing authoritative news, video highlights, game-day coverage, live scores, schedules, and comprehensive statistics. The site also supports fantasy football, multimedia storytelling and subscription streaming (NFL+), plus tools and data for fans, media partners and commercial integrations. As the league’s primary online presence, it delivers real-time coverage and branded content to a global audience.