Director, Industry Marketing

UiPath(1 month ago)

HybridFull TimeDirector$185,000 - $225,000Marketing

About this role

The Director, Industry Marketing at UiPath is responsible for building and leading the company's first Industry Marketing function, defining strategies for vertical content and messaging across priority industries such as Financial Services and Healthcare. This role involves hiring and developing a team of Industry Marketing Managers, collaborating closely with Sales and Product teams, and creating tailored go-to-market plays and industry narratives that resonate with customer needs. Additionally, the director will oversee the production of high-quality industry content, provide field enablement, and establish performance metrics to refine marketing initiatives.

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Required Skills

Industry Marketing
Team Leadership
Marketing Strategy
Content Development
Go-to-Market Strategy
Sales Collaboration
Customer Insight
Messaging Consistency
Analytics Framework
Event Strategy

+6 more

About UiPath

www.uipath.com

UiPath is a leading provider of automation software that helps organizations drive digital transformation through robotic process automation (RPA). Their platform allows businesses to automate repetitive tasks, streamline workflows, and enhance productivity by leveraging AI and machine learning capabilities. UiPath's user-friendly interface enables both IT and business users to easily create and manage automation workflows, making it a popular choice for enterprises looking to increase efficiency and reduce operational costs. Through its comprehensive suite of tools, UiPath empowers organizations to achieve greater agility and innovation in their operations.