Director, Marketing Activation

Curaleaf (11 hours ago)

Stamford, CTOnsiteFull TimeDirector$140,000 - $155,000Marketing

About this role

The Director, Marketing Activation leads Curaleaf’s regional and field-based marketing activation strategy, translating national brand priorities into compliant, locally resonant programs. This senior role owns activation vision from planning through execution, manages significant regional budgets, and partners closely with Sales, Brand, Trade, and Compliance to ensure consistent brand presence at point-of-sale and events.

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Required Skills

Field Marketing
Experiential Marketing
Retail Activation
Team Leadership
Budget Management
Agency Management
Stakeholder Management
Regulatory Compliance
Strategic Thinking
Digital Savvy

+2 more

Qualifications

Bachelor’s Degree in Marketing, Business Administration, or Related Field
MBA Preferred

About Curaleaf

curaleaf.com

Curaleaf is a leading U.S. cannabis company operating medical and recreational dispensaries across 23 states and serving over 350,000 registered patients. The company cultivates, manufactures, and retails a broad range of cannabis products — including flower, concentrates, edibles, tinctures, topicals, and CBD — through branded retail locations and an online shop. Curaleaf also offers patient-focused services, education, and compliance support, positioning itself as a full-service provider across cultivation, processing, and retail.