Director, Marketing Activation

Curaleaf

1 month ago

3.1 on Glassdoor

Stamford, CT

Onsite

Full Time

Director

2 applicants

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About this role

The Director, Marketing Activation leads Curaleaf’s regional and field-based marketing activation strategy, translating national brand priorities into compliant, locally resonant programs. This senior role owns activation vision from planning through execution, manages significant regional budgets, and partners closely with Sales, Brand, Trade, and Compliance to ensure consistent brand presence at point-of-sale and events.

Skills

Qualifications

Bachelor’s Degree in Marketing, Business Administration, or Related FieldMBA Preferred

About Curaleaf

curaleaf.com

Curaleaf is a leading U.S. cannabis company operating medical and recreational dispensaries across 23 states and serving over 350,000 registered patients. The company cultivates, manufactures, and retails a broad range of cannabis products — including flower, concentrates, edibles, tinctures, topicals, and CBD — through branded retail locations and an online shop. Curaleaf also offers patient-focused services, education, and compliance support, positioning itself as a full-service provider across cultivation, processing, and retail.

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