Director of Global CRM, Membership & Loyalty

On(6 days ago)

HybridFull TimeDirector$123,102 - $166,014 (estimated)Marketing

About this role

The Director of Membership and CRM will define and lead the global CRM, membership, and loyalty strategy to build lifelong customer relationships and drive retention. This role shapes a unified framework that connects data, creativity, and technology across web, app, and retail to ensure an omnichannel customer experience and single customer view. The director will enable local markets through scalable frameworks, AI-driven personalization, and loyalty-led engagement.

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Required Skills

CRM
Loyalty
Retention
Omnichannel
Personalization
AI
Data Governance
Experimentation
Stakeholder Management
Analytics

+2 more

About On

on.com

On (On Running) is a Swiss performance running brand that designs and sells innovative running shoes, apparel, and accessories combining Swiss engineering with lightweight, responsive cushioning. Best known for its CloudTec® sole and Helion™ foam, On delivers a distinctive bouncy ride and sleek design that bridges performance and everyday wear. The company sells direct-to-consumer and through global retail partners, supports elite athletes and events, and emphasizes sustainability through recycled materials and responsible manufacturing. Founded in Zurich, On has grown into a leading premium running brand celebrated for tech-driven comfort and striking aesthetics.