Director of App Growth & Membership | Lonely Planet

Red Ventures(25 days ago)

HybridFull TimeDirector$140,000 - $200,000Digital

About this role

The Director of App Growth & Membership at Lonely Planet will lead acquisition, monetization, and retention strategy for the company’s new app, reporting to the VP of Digital. The role will shape membership product and pricing and connect app marketing to the broader brand and product ecosystem. The director will partner across marketing, product, and editorial teams to translate data, creativity, and storytelling into measurable business outcomes.

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Required Skills

App Growth
User Acquisition
Engagement
Paid Conversion
KPI Optimization
Retention
ARPU
LTV
CAC
Churn

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About Red Ventures

redventures.com

Red Ventures is a data-driven digital holding company that builds, acquires, and operates consumer brands and partner businesses across industries such as financial services, healthcare, home services, and education. Using proprietary technology, analytics, and performance marketing, it focuses on customer acquisition, content-driven lead generation, and optimizing the end-to-end consumer journey. Red Ventures also provides managed growth services to partner companies, combining testing, personalization, and scalable digital experiences to drive revenue and efficiency. Clients choose Red Ventures for its emphasis on measurable outcomes and technology-led marketing.