Director of Performance Marketing (Remote)
Rula(1 month ago)
About this role
The Director of Performance Marketing at Rula is responsible for leading the paid media and performance marketing strategy for patient marketing, focusing on scalable growth within a nine-figure budget. This role includes building and managing a high-performing team, overseeing paid media programs, and collaborating with analytics and cross-functional teams to implement sophisticated measurement frameworks and optimize channel performance. The ideal candidate has over 10 years of growth marketing experience, with a proven track record in managing DTC programs and achieving user acquisition through various paid media channels.
Required Skills
- Performance Marketing
- Team Leadership
- Paid Media Strategy
- Budget Management
- User Acquisition
- Marketing Measurement
- Growth Marketing
- DTC Experience
- Agency Collaboration
- Analytics Partnership
+7 more
About Rula
www.rula.comRula is a digital platform dedicated to making mental healthcare accessible and convenient for users. It offers affordable online therapy services that cater to individual schedules, allowing clients to connect with licensed therapists covered by their insurance. With a strong focus on user experience, Rula simplifies the process of finding specialized mental health support, ensuring that expert help is just a click away.
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