Performance Marketing Manager - Emerging Media & Channel Innovation

Kraken(1 month ago)

RemoteFull TimeManager$110,400 - $220,800Marketing

About this role

The Performance Marketing Manager - Emerging Media & Channel Innovation at Kraken is responsible for leading performance marketing campaigns to enhance user acquisition for the company's crypto products. This role involves designing and managing a testing roadmap for novel paid media channels, analyzing performance metrics, optimizing campaigns, and collaborating with creative and analytics teams. The ideal candidate will have extensive experience in performance marketing within the crypto/web3 landscape and a proven track record in driving user engagement and growth through innovative testing and strategic channel experimentation.

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Required Skills

Performance Marketing
Campaign Strategy
User Acquisition
Data Analysis
Testing Roadmap
Channel Experimentation
Creative Collaboration
KPI Optimization
Stakeholder Communication
Strategic Thinking

+10 more

About Kraken

www.kraken.com

Kraken is a leading global cryptocurrency exchange that provides a platform for trading a wide variety of digital assets, including Bitcoin, Ethereum, and many others. Established in 2011, Kraken is known for its strong security measures, robust market liquidity, and user-friendly interface. The exchange offers advanced trading features, margin trading capabilities, and educational resources to support both novice and experienced traders. With a commitment to compliance and regulatory transparency, Kraken has established itself as a trusted choice for cryptocurrency enthusiasts and investors.