Head of Performance Marketing

Motorway(1 month ago)

HybridFull TimeDirector$160,785 - $214,102 (estimated)Marketing

About this role

The Head of Performance Marketing at Motorway leads the development and execution of core performance marketing strategies across paid and organic channels, managing a substantial media budget to drive acquisition growth while owning the company's P&L. This role combines deep technical expertise with strong commercial acumen to evolve measurement frameworks, optimize campaign performance, and ensure alignment with cross-functional teams, including finance and product. The Head of Performance Marketing also mentors the performance marketing team and oversees external agency relations, ensuring accountability for campaign effectiveness.

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Required Skills

Performance Marketing
Multi-Channel Strategy
Commercial Acumen
Test & Learn
Acquisition Growth
P&L Accountability
Advanced Measurement
Incrementality Testing
Team Leadership
Collaboration

+15 more

About Motorway

motorway.co.uk

Motorway is a car selling platform that connects individuals with over 7,500 registered dealers, facilitating a seamless and competitive selling experience. The service promises a fast, easy, and 100% free process to get the highest offers for cars, including options for free home collection and swift payment. Customers appreciate Motorway for its hassle-free approach, allowing sellers to sell their vehicles without the traditional burdens of private sales.