Director of Product Marketing

The Tie(6 months ago)

HybridFull TimeDirector$183,533 - $241,710 (estimated)Marketing

About this role

Director of Product Marketing responsible for defining messaging, positioning, and go-to-market strategy for The Tie Terminal and API suite to drive market understanding and adoption. The role partners across marketing, product, and sales to translate complex product capabilities into clear customer value and maintain external-facing content.

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Required Skills

Product Marketing
Messaging
Positioning
Go-To-Market
Product Launches
Enablement
Content Strategy
Campaigns
Copywriting
Storytelling

+6 more

About The Tie

thetie.io

The Tie is a company specializing in providing intelligence, infrastructure, advisory, and communication solutions aimed at enhancing institutional participation in digital assets. Its offerings include various services like data APIs, a terminal for market data, and corporate access solutions, catering specifically to the needs of institutions in the crypto investment space. With a commitment to facilitating the adoption of digital asset technologies, The Tie integrates advanced analytics and supportive infrastructure to empower businesses navigating this evolving landscape.