Director, Personalization & Retention

iHerb

2 months ago

3.9 on Glassdoor

United States of America

Hybrid

Full Time

Director

1 applicant

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About this role

iHerb is hiring a Director of Personalized Marketing to build an AI-driven personalization ecosystem that transforms customer engagement across email, app, web, and push channels. The role aims to replace mass discounting with individualized offers and recommendations to grow customer lifetime value, order frequency, and average order value for a global customer base. The ideal candidate is a data-driven, entrepreneurial leader who can scale personalization capabilities across teams and markets.

Skills

Qualifications

Bachelor's DegreeMBAAdvanced Degree Preferred

About iHerb

iherb.com

iHerb is an online retailer specializing in health and wellness products, offering a wide selection of vitamins, nutritional supplements, herbal remedies, natural personal-care and beauty items, and specialty groceries. The site sells products from many national and international brands, with customer reviews, competitive pricing, promotions, and a loyalty/rewards program. iHerb operates global shipping from regional warehouses and emphasizes convenience through subscription/auto-replenishment and frequent discounts. Customers choose it for its broad catalog of natural-health products and international reach.