Director, Product Marketing
Lob(29 days ago)
About this role
The Director of Product Marketing at Lob is the strategic lead for product positioning, messaging, and enablement to drive adoption and revenue. This role bridges technical product complexity and customer value, shaping go-to-market strategy and influencing pricing and packaging. The director will represent Lob externally and use data-driven decision making to measure impact and optimize spend.
Required Skills
- Product Positioning
- Launch Strategy
- Sales Enablement
- Competitive Strategy
- Messaging Architecture
- AI Utilization
- Pricing Packaging
- Market Evangelism
- GTM Strategy
- API Marketing
+3 more
About Lob
lob.comLob is a direct-mail automation platform that lets businesses programmatically create, personalize, and send physical mail (letters, postcards, checks, and more) via developer-friendly APIs. Its nationwide print-and-mail network speeds delivery, optimizes postage and costs, and enforces compliance for regulated sends. Lob also provides address verification, integrations (SDKs, webhooks, CRM connectors), and analytics to automate workflows and scale targeted mail campaigns. Companies use Lob to connect digital systems to offline communications while maintaining control, tracking, and reporting across high-volume mail programs.
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