Product Marketing Director - Incentives (Workday)

Varicent (5 days ago)

HybridFull TimeSenior$150,000 - $190,000Marketing

About this role

The Product Marketing Director at Varicent drives go-to-market strategies, product positioning, and messaging, leveraging AI tools to optimize content and insights. They collaborate across teams to support product launches, market research, and revenue growth, influencing overall market positioning and impact.

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Required Skills

AI
Messaging
Market Research
Content Creation
GTM Strategy
Product Launch
Competitive Analysis
Storytelling
Data Analysis
Content Development

Qualifications

Bachelor’s degree in Marketing, Business, Computer Science, Engineering

About Varicent

varicent.com

Varicent provides sales and revenue performance management software that helps organizations drive higher performance and maximize revenue by turning data into actionable insights and tools. Its platform covers incentive compensation management, territory and quota planning, sales planning and forecasting, and analytics/revenue intelligence to model, automate, and optimize sales processes. Varicent integrates with CRM and enterprise data systems to deliver accurate pay calculations, real-time performance visibility, and actionable analytics for sales, finance, and operations teams. Enterprises use Varicent to reduce compensation errors, boost sales productivity, and better align incentives with strategic revenue goals.

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