Director, Product Marketing

Filevine(26 days ago)

Salt Lake City, UtahOnsiteFull TimeDirector$184,952 - $246,158 (estimated)Marketing

About this role

The Director of Product Marketing at Filevine serves as the primary market-facing voice of the product and stewards the company’s brand and product positioning. The role owns go-to-market strategy for launches and feature rollouts while reinforcing a new brand identity across all channels. This position partners closely with Product, Sales, and Marketing leadership to unify messaging and evolve brand and product strategy. The director also leads and develops a Product Marketing team to drive cohesive storytelling and market impact.

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Required Skills

Product Positioning
Messaging Development
Go-To-Market Strategy
Sales Alignment
Brand Strategy
Sales Enablement
Launch Execution
Product Naming
Customer Journey Mapping
Pricing Strategy

+10 more

Qualifications

Bachelor’s Degree in Marketing
Bachelor’s Degree in Business

About Filevine

filevine.com

Filevine is a legal work platform and practice-management SaaS founded in 2014 and headquartered in Salt Lake City with offices in Chicago, New York, Prague, and Bratislava. It provides AI-powered legal tools—including an AI Legal Assistant that lets users "chat" directly with cases—plus workflow automation, document management, case management, and billing features to centralize and streamline firm operations. Filevine is positioned for law firms and legal teams seeking improved collaboration, faster intake-to-resolution processes, and higher efficiency. The company touts strong user adoption and industry recognition, with high ratings on G2 and multiple awards.