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Director, Retail Marketing at PAX Labs - ApplyBlast

Director, Retail Marketing

PAX Labs

3 days ago

3.7 on Glassdoor

Remote

Full Time

Director

1 applicant

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About this role

PAX is seeking a Director of Retail Marketing to define the brand's retail marketing strategy and build a distinctive visual merchandising experience across U.S. cannabis dispensaries and global wholesale channels. This leader will develop shopper marketing programs that drive awareness, conversion, and repeat purchase while leading a team and collaborating with cross-functional partners. The role focuses on translating brand strategy into measurable sales growth through creative and commercial retail initiatives.

Responsibilities

Develop and lead retail marketing strategy across U.S. dispensaries and global wholesale channels
Lead visual merchandising strategy creating distinctive brand experience across retail environments
Develop and oversee national retail promotional strategies spanning seasonal campaigns and product launches

Skills

About PAX Labs

pax.com

Headquarters

San Francisco, California, United States

Company Size

51-200 employees

Founded

2017

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PAX (Pax Labs) designs sleek, experience-driven cannabis hardware—primarily dry‑herb and vape vaporizers and related accessories—aimed at bringing out the best in flower, vape, and edible experiences. Fueled by a genuine passion for the plant, the company emphasizes consistent quality, elegant design, and ongoing innovation for both seasoned users and curious newcomers. As a legacy brand in the category, PAX focuses on intuitive products and meaningful user experiences that raise the bar for portable cannabis consumption.