Growth and Demand Generation Manager
Shelf
About this role
A Growth & Demand Generation Manager at Shelf leads the creation and scaling of the company’s demand engine to drive predictable pipeline and revenue for its GenAI/data readiness platform. This role is responsible for inventing the playbook for inbound and outbound growth, rapidly testing and iterating on ideas, and delivering measurable business impact in a fast-moving startup environment. The manager partners across teams to shape messaging and go-to-market motion for Shelf’s AI-focused products.
Skills
About Shelf
shelf.ioShelf is a knowledge automation platform that centralizes and manages unstructured company information to deliver accurate GenAI answers. It ingests, organizes, and enriches content from internal systems, applying AI-powered validation and governance to eliminate bad data before it becomes the wrong answer. Shelf provides a unified, searchable knowledge layer and integrations with business tools so support, sales, and internal teams can surface reliable, up-to-date answers and reduce time-to-resolution.
Recent company news
The Hollywood ReporterWhat the Elf on the Shelf Company Does the Other 11 Months of the Year
Dec 5, 2025
Chamber of CommerceInside The Elf on the Shelf's Growth Strategy
Nov 21, 2025
InvestopediaShelf Offering: What It Is, How It Works, Advantages, and Example
May 31, 2025
License GlobalThe Lumistella Company Celebrates 20 Years of The Elf on the Shelf with New Games, Products and Experiences
Aug 8, 2025
CNBCNike CEO says the company needs to earn back shelf space in the face of stiff competition
Oct 21, 2025
About Shelf
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Shelf.
Salary
$135k – $150k
per year