Growth and Demand Generation Manager

Shelf(15 days ago)

HybridFull TimeManager$135,000 - $150,000Marketing

About this role

A Growth & Demand Generation Manager at Shelf leads the creation and scaling of the company’s demand engine to drive predictable pipeline and revenue for its GenAI/data readiness platform. This role is responsible for inventing the playbook for inbound and outbound growth, rapidly testing and iterating on ideas, and delivering measurable business impact in a fast-moving startup environment. The manager partners across teams to shape messaging and go-to-market motion for Shelf’s AI-focused products.

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Required Skills

Demand Generation
Pipeline Management
ABM
Paid Media
Marketing Automation
Marketing Analytics
Funnel Optimization
Content Marketing
Conversion Optimization
Experimentation

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About Shelf

shelf.io

Shelf is a knowledge automation platform that centralizes and manages unstructured company information to deliver accurate GenAI answers. It ingests, organizes, and enriches content from internal systems, applying AI-powered validation and governance to eliminate bad data before it becomes the wrong answer. Shelf provides a unified, searchable knowledge layer and integrations with business tools so support, sales, and internal teams can surface reliable, up-to-date answers and reduce time-to-resolution.