GTM Data Architect - GTM Systems and Customer Data

About this role

Responsibilities

• Architect a unified customer data model spanning identity, entitlement, and usage across all GTM and product systems.
• Design and implement data pipelines for reliable, near-real-time synchronization between CRM, CSP, PX, Community, Education, and other external data sources.
• Establish governance frameworks for data ownership, quality standards, and change management across systems and teams.
• Resolve identity fragmentation by standardizing user and account keys and reconciling duplicate records across disparate platforms.
• Integrate entitlement logic into GTM workflows to enable targeted campaigns and impact measurement for Sales, CS, and Digital teams.