HCP Marketing Manager

The HCP Marketing Manager at Bayer is responsible for defining and steering scalable engagement models for healthcare professionals, pharmacists, hospitals, and medical associations across the Consumer Health brand portfolio in India. This role owns the professional audience strategy, insight-led segmentation, and program portfolio, translating brand strategy into field-ready programs while ensuring execution excellence and compliance. The position requires mobilizing commercial partners for compliant delivery, field adoption, and continuous improvement to drive business outcomes.