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Head of B2B Marketing at Booking Holdings - ApplyBlast

Head of B2B Marketing

Booking Holdings

3 months ago

4.3 on Glassdoor

New York, United States

Hybrid

Full Time

Senior

4 applicants

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About this role

The Head of B2B Marketing at Booking Holdings leads the global enterprise marketing functions for the newly established Booking Partner Division, defining brand identity and driving partner acquisition. This commercial leadership role involves building a scalable demand generation engine, executing partner marketing programs, and managing a sizable budget for a team of roughly 30 globally dispersed people. The position requires establishing a differentiated point of view in the B2B travel market and linking marketing investment directly to revenue growth and ROI.

Responsibilities

Define and launch the B2B brand identity and messaging architecture from the ground up
Build a scalable demand generation engine driving measurable commercial growth
Design and execute partner marketing programs to help strategic partners grow their customer base
Manage a sizable marketing budget and lead a team of roughly 30 globally dispersed people
Establish clear attribution for marketing contribution across the full acquisition funnel