Head of CRM
Betsson Group
About this role
Head of CRM for Betsson Georgia, shaping the customer lifecycle strategy and owning communications, incentives, and retention across both mass and targeted campaigns. The role combines strategic planning with hands-on campaign execution to optimize engagement, retention, and lifetime value, while building a high-performing CRM team and collaborating with Product, Commercial, and Tech teams.
Skills
Qualifications
About Betsson Group
betssongroup.comBetsson Group is a leading European iGaming operator that owns 20+ brands offering online casino, sportsbook and other games across multiple regulated markets. The group runs localized platforms under gaming licences in a number of countries, emphasizing compliance, player safety and tailored customer experiences. Headquartered in Sweden and listed on Nasdaq Stockholm, Betsson combines product development, marketing and tech to grow its international footprint and recruit talent across its operations.
Recent company news
Business WireJAGGAER Supports Betsson Group in Further Strengthening Its Procurement Function to Drive Business Growth
1 month ago
GamblingNewsBetsson to Acquire Rhino Entertainment Group’s Canada License
6 days ago
Intelligent CISOGroup-IB helps Betsson Group combat online fraud and enhance customer protection
Jan 19, 2026
SecurityBrief UKBetsson turns to Group-IB to tackle online fraud surge
Jan 20, 2026
NEXT.ioSwedish Supreme Court orders Betsson to repay problem gambler
Jul 1, 2025
About Betsson Group
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Betsson Group.
Salary
$211k – $299k
per year