Head of GTM Content
Carta(1 month ago)
About this role
The Head of GTM Content at Carta leads the editorial team responsible for producing B2B content across the full funnel and shaping the company’s content vision and voice. Reporting to the VP of Communications, this role integrates content strategy with marketing, champions audience-led initiatives, and positions Carta through innovative formats and data-driven approaches. The position focuses on driving engagement, acquisition, retention, and conversion while aligning content with broader business objectives.
Required Skills
- Team Leadership
- Editorial Leadership
- Content Strategy
- Content Planning
- SEO
- LLMs
- AI Tools
- Data Analytics
- Performance Reporting
- Cross Functional
+5 more
About Carta
carta.comCarta is an equity management platform that helps startups, private companies, investors, and employees manage ownership, cap tables, valuations, and equity plans. It offers cap table software, 409A valuations, stock option administration, and tools for fundraising and secondary transactions (including its CartaX marketplace), plus fund administration services for venture firms and LPs. Carta centralizes compliance, reporting, and liquidity workflows with secure, audited software and managed services to simplify equity operations. Widely adopted by startups and investors, it integrates with payroll, HR, and legal processes to keep ownership data accurate and actionable.