Head of Marketing
Tava Health(1 month ago)
About this role
The Head of Marketing at Tava Health is responsible for leading the marketing strategy across a two-sided marketplace to drive demand and engagement. This role involves collaborating with the Provider Marketing and Commercial Market teams, managing an in-house Creative team, overseeing brand strategy, and utilizing data for continuous improvement. Reporting to the CEO, the Head of Marketing will allocate resources effectively, optimize marketing channels, and ensure alignment with company growth objectives.
Required Skills
- Marketing Strategy
- Team Leadership
- Cross-Functional Collaboration
- Budget Management
- Creative Oversight
- Brand Strategy
- Data Analysis
- Performance Optimization
- Process Development
- Strong Communication
+4 more
About Tava Health
www.tavahealth.comTava Health is a technology-enabled mental health service that provides accessible and high-quality therapy resources for individuals, couples, and families. With a focus on convenience, Tava allows clients to connect with world-class therapists and psychologists without the hassle of red tape or extensive paperwork. Their services can be covered by insurance or through simple cash pay options, making quality mental health care available to everyone in a prompt and affordable manner. Tava partners with employers to enhance employee mental health and well-being, integrating with existing benefit programs to further ease access to care.