Lead, Consumer Insights
Heinz(4 months ago)
About this role
The Consumer Insights Lead partners with Marketing and cross-functional teams across a platform of brands to shape consumer strategy and support growth decisions. The role focuses on translating consumer and market data into actionable recommendations that guide brand positioning, targeting, innovation, and communication effectiveness. It also includes leading a small insights team and overseeing research planning and delivery.
Required Skills
- Consumer Insights
- Market Research
- Brand Strategy
- Stakeholder Management
- Strategic Planning
- Data Synthesis
- Qualitative Research
- Quantitative Research
- Research Roadmaps
- Trend Analysis
+6 more
About Heinz
heinz.comHeinz is a renowned food company known for its iconic condiments, particularly its world-famous ketchup. With a rich history spanning over 150 years, Heinz specializes in the production of high-quality food products that inspire a passionate consumer following. The company continually innovates, introducing new flavors and products while maintaining a strong commitment to quality. Heinz operates under the belief that food should evoke love and connection, which is reflected in their marketing and product offerings.
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