Lead, CRM & Retention Marketing

BJAK

2 months ago

2.4 on Glassdoor

Malaysia

Hybrid

Full Time

Manager

0 applicants

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About this role

The Lead, CRM & Retention Marketing at BJAK is responsible for designing and optimizing multi-channel retention campaigns to enhance customer loyalty and maximize Lifetime Value (LTV). Reporting to the Commercial Lead, key tasks include managing automated customer journeys, conducting A/B testing, and developing cross-sell strategies while balancing the cost of loyalty against incremental customer value. The role requires expertise in CRM platforms and a deep understanding of mobile app ecosystems to effectively engage customers and drive revenue in a data-driven environment.

Skills

About BJAK

bjak.my

BJAK is the leading insurance platform in Malaysia, specializing in auto insurance and a wide variety of insurance products. The platform enables users to easily compare multiple insurance providers, secure instant coverage, and fulfill road tax requirements online. Known for delivering an efficient and user-friendly insurance experience, BJAK partners with top insurers such as Etiqa and Takaful to offer comprehensive coverage options for its customers.