Marketing Analyst, CRM/Retention
iHerb(27 days ago)
About this role
The Marketing Analyst, CRM & Retention at iHerb provides analytical insights and reporting to support customer relationship marketing programs and improve retention. The role partners with CRM managers and channel owners to measure campaign and lifecycle performance, identify growth opportunities, and inform data-driven decisions. It emphasizes deep data exploration across iHerb’s large customer dataset to surface drivers of lifetime value and retention, and reports to the Sr. Manager of Retention.
Required Skills
- SQL
- Google Analytics
- Marketing Analytics
- Communication
- Data Visualization
- Excel
- Google Sheets
- Cohort Modeling
- Forecasting
- Data Pipelines
+3 more
Qualifications
- Bachelor’s Degree in Analytics, Marketing, Statistics, Economics, or Related Field
About iHerb
iherb.comiHerb is an online retailer specializing in health and wellness products, offering a wide selection of vitamins, nutritional supplements, herbal remedies, natural personal-care and beauty items, and specialty groceries. The site sells products from many national and international brands, with customer reviews, competitive pricing, promotions, and a loyalty/rewards program. iHerb operates global shipping from regional warehouses and emphasizes convenience through subscription/auto-replenishment and frequent discounts. Customers choose it for its broad catalog of natural-health products and international reach.