Lead Customer Marketing Manager, Investors
Carta(1 month ago)
About this role
The Lead Customer Marketing Manager, Investors at Carta will own customer-focused marketing strategy and go-to-market efforts to drive expansion and retention for the Fund Administration business. The role partners closely across product, sales, lifecycle, and marketing operations to translate product strategy and customer insights into coordinated multi-channel programs. It emphasizes scaling programs through automation, ABM, and data-driven decision making to increase upsell and engagement for fund admin customers.
Required Skills
- Customer Marketing
- Campaign Strategy
- Segmentation
- Audience Targeting
- Program Execution
- Upsell
- Cross-Sell
- Integrated Marketing
- Content
- Events
+14 more
Qualifications
- BA
About Carta
carta.comCarta is an equity management platform that helps startups, private companies, investors, and employees manage ownership, cap tables, valuations, and equity plans. It offers cap table software, 409A valuations, stock option administration, and tools for fundraising and secondary transactions (including its CartaX marketplace), plus fund administration services for venture firms and LPs. Carta centralizes compliance, reporting, and liquidity workflows with secure, audited software and managed services to simplify equity operations. Widely adopted by startups and investors, it integrates with payroll, HR, and legal processes to keep ownership data accurate and actionable.